At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.

Here we share 6 Lessons learned working with enterprises at the leadership level.

When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.

This article is all about that big company energy: what it takes to drive impact at the enterprise level.

Here we share 6 Lessons learned working in product marketing at big companies.

I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.

In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!

Olivine Marketplace connects startups with vetted product marketing consultants and supports the engagement to make it great.

Been seeing some hilarious Spotify playlists around the internet tubes: Cold emails, help desk tickets, and VC rejections. This delightful new trend is fueled weirdspot.fyi. I decided to make a playlist of my own (but I did it the analog way) and I have to say: It’s a vibe.

Startups now need to make drastic cuts to extend runway and be default “alive” for the next 2 years. You’ll need to work smarter than ever in marketing to get more customers. So what should your lean marketing strategy be to keep acquiring customers?

In recent years growth marketers have been the golden child of marketing, but doubling down on reach without positioning & messaging that resonates can burn a lot of cash. But great product landing pages won’t matter if no one discovers your brand. So which marketer should early-stage startups hire first?

Our co-founder, Raechel Lambert, was a guest on Product Marketing Life Podcast, hosted by Mark Assini where they discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.

Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.

Presenting our new (annual) series: Olivine By The Numbers 2021 — a collection of highlights and wins from the past year.

2021 was an epic year for us — we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.

Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.

5 min read. This Is Marketing often tops the list of best marketing books and I highly recommend consuming it yourself. I listened to the audiobook and am sharing the key takeaways with you here.

6 min read. This is one of the most useful marketing tactics for crafting great product messaging. It fosters creativity, forces brevity, and drives lively discussions, and helps build consensus.

4 min read. When Momentum got the chance to pitch to a big company, they knew they needed to not only ship a few features they’d been testing and nail the sales pitch—they also needed to produce a 2-pager that the prospect had asked for.

6 min read. Jobs to Be Done is an innovation framework that will help you differentiate in a crowded market, innovate on a mature product, and market effectively to customers.

7 min read. How you position your product will make or break your company. A product can be re-framed in the minds of consumers without changing a single thing about the product.

6 min read. A pervasive mistake I see is companies waiting to start thinking about how they’ll announce their product. The excuse is always that they’re too busy building product. But building an MVP without a strong plan for the announcement will become a launch that falls flat. Instead build the MMP, Minimum Marketable Product.