AGENCY SERVICES
How We Work
We’re more than an agency. We’re your partner.
We've worked with dozens of companies as true strategic partners to position and launch products and brands, manage cross-functional teams, and keep things aligned and on track. Because of this, we've learned over the years what works (and what doesn't!).
For every engagement, you’ll partner with one of our directors and our team of consultants, while drawing on processes and resources from Olivine that might be outside your wheelhouse. This results in a working relationship that is results-oriented, value-driven, and totally delightful.
We’re process-driven and results-oriented so we get sh*t done. Olivine is structured to take the best parts of working with an agency (e.g. executing the hell out of a complex project) with the best parts of working with an individual consultant (e.g. having an additional team member with specific expertise and dedicated project availability).
Plus, we've all worked at tech companies in the past so we're particularly empathetic and attuned to the fast-paced, changing nature of startups and growth-stage companies.
Our Process
Product Marketing & Sales Enablement projects
For product marketing and sales enablement work, we like to start with a series of strategic workshops and a test project to see if there is a good fit, and then we move into a retainer model. We generally take on a small number of clients each year that we develop long-term relationships with.
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We begin by understanding who you are targeting, what you are selling, and where you are heading, in order to plan the overall approach, timeline and process.
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We then lead your team through a series of strategic marketing workshops. These help us build a strong foundation for us to execute from and uplevel your team’s understanding and strategy.
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We like to start with a Test project with limited scope to see if there is a good fit between both teams, meaning that collaboration and communication flow as expected and that you’re happy with our work.
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Once the Test project is complete and we’re both comfortable with the relationship, we propose to move to a monthly retainer model with a defined throughput where we agree on priorities and deliverables.
Branding & Website Projects
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We begin by understanding who you are and what you do. We then lead your team through a series of strategic workshops. These workshops help us build a strong foundation for us to execute from.
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We then develop your brand identity —logo, colors, and fonts— along with imagery treatment and style directions.
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Afterwards, we define the pages to be created and the information architecture before moving to copywriting and design for each page.
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As pages are finalized for content and design, they move into agile development.
How we manage our relationship with you
To execute projects smoothly, we normally implement a series of tools and processes such as a shared project management board (Asana or the tool of your choice), Gantt charts, and project status reports as well as a shared Slack channel including both teams. Additionally, we establish weekly status meetings to oversee project progress, and for longer engagements, we add bi-weekly or monthly strategic syncs to make sure we are nailing strategy, positioning, and general direction.
