5 min read. Jai Patel is on a mission to inspire busy people to maintain a healthy lifestyle with JUV, a juice press that pairs with the blender you already own. With design, prototyping, and production complete, he’s using The Founder’s Marketing Playbook to clarify JUV’s messaging and sell his first units.
5 min read. Adam Cockell is on a mission to improve diversity at work through his Chrome extension, Native Current, which empowers recruiters to creatively expand their talent search to meet the demands of modern businesses. After some initial product adoption, he’s using The Founder’s Marketing Playbook to clarify his vision and accelerate his go-to-market strategy.
4 min read. When Momentum got the chance to pitch to a big company, they knew they needed to not only ship a few features they’d been testing and nail the sales pitch—they also needed to produce a 2-pager that the prospect had asked for.
“Simple, easy to digest, and highly executable marketing strategy for scrappy entrepreneurs.”
“I had a strong mission and vision but before FMP I was failing to communicate that through my messaging. And the brand positioning template is gold. I'm basing all of my decisions on that now.”
“The marketing frameworks FMP provides are distilled to extract the most value and insights from each exercise. Now I’m very confident in the next stage of License to Drift.”
“Raechel, the creator of Olivine Playbooks, is phenomenal. She knows how to be scrappy in the early days but also has the experience to help you make big, strategic bets.”
“I have a product/engineering background and was going into a crowded market with a unique technical approach so messaging is important. FMP helped me get to messaging that felt distinct and articulated our product vision.”
8 min read. In our latest workshop, we’re taking you behind the scenes with Russ Thau, Founder & CEO of Redjay to show you how positioning & messaging come together in the early days.