A 7-week immersive, apprentice-style cohort-based program for aspiring product marketers.
Launch your career in product marketing successfully
Move past the “theory” and start learning by doing. Get the real-world experience you need to successfully pivot into product marketing.
2nd Cohort Coming Early 2024
Join the waitlist today to get first dibs on early bird discounts and priority access to limited spots.
Taught by real PMM leaders
who have been where you are
Founder of
#1 career coach for product marketers, 3x PMM leader.
Switched from consultant to PMM
“As my coach, Yi Lin impressed me
not only with her experience and knowledge of the tech industry and product marketing but also with her passion for coaching and empathy for her clients. Thanks to her coaching and support, I landed my dream job in an industry that I’m passionate about! If you are looking to pivot into product marketing, I definitely recommend
Yi Lin!”
Qian Huang Bowler
Transitioned from CPG marketing to
Sr Product Marketing Manager at Amazon.
In collaboration with:
Olivine is the premier product marketing agency for B2B SaaS. From developer tools to healthtech, AI, and more, we’ve worked with companies from early-stage to IPO across nearly every SaaS vertical.
This, alongside the in-house experience our team brings from companies like Salesforce, Sauce Labs, and Intercom means we’ve seen it all and know what great product marketing looks like.
Co-Founder and VP of Product Marketing
Co-instructor for the program. 3x Startup Founder, formerly Intercom. Positioning/messaging expert.
Switched from finance to PMM
Director of Product Marketing
Co-instructor for the program. Executive Coach for CEOs, Founders, and Leaders. Former PMM at ConsenSys, Axial, and Accelo.
Switched from content marketing to PMM
Transformation to experience
in the course
If you are struggling to pivot into product marketing, you’re not alone. As career switchers ourselves (and having collectively helped 200+ others do the same), we know firsthand that learning theory and accumulating certifications on their own don’t work.
What does work is learning by doing *in a real-world setting* through the application of key concepts. The Product Marketing Career Launch Accelerator is a first-of-its-kind apprentice-style program where you get the theory and the experience. Get matched with a real company to immediately apply what you’ve learned in a supportive environment and refine your craft.
Through this Launch Accelerator, we will help you go
→ Unsure about how to pivot into product marketing and struggling.
FROM
→ Lacking real-world, practical knowledge on product marketing (even after taking tons of certifications).
→ Falling victim to the chicken-and-egg problem with no direct product marketing experience.
→ Understanding the exact process to pivot into product marketing and essential skills required.
TO
→ Mastering product marketing fundamentals in a real setting and focusing on what’s important in the trenches.
→ Building real, practical projects you can speak to by working directly with a real company
Program summary
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Who this program is for
Mid-level, high achieving professionals with at least 3 years of professional experience in another field who want to break into product marketing.
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What participants will gain
Practical product marketing knowledge and experience through applied learning and skill building with a real project sponsored by a company—positioning participants to successfully land a PMM role.
Key program components
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Live, Cohort-Based Learning
Learn from expert instructors on the most important product marketing skills to master.
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Real Client Capstone Projects
Collaborate with a real startup and see your work contribute to their strategic initiatives.
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Live Office Hours and Community Support
Get personalized feedback on your work and gain insights from industry experts.
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Job Placement Assistance
Gain access to potential job opportunities, increasing your chances of getting hired (dedicated recruiter resource).
What’s covered in this program
The first cohort runs September 18 - November 2
WEEK 1
Getting hired as a Product Marketer
The PMM interview process
Key skills required in product marketing
Common paths to product marketing
How to get hired in 2023
Apprentice/Company get matched
WEEK 2
Research, Insights, and Jobs to be Done
The importance of research
Types of product marketing research
How to conduct research
Research case studies
Company project assignment part 1
WEEK 3
Live Office Hours
Break week to provide you with the opportunity to work on your assignment, and ask questions live.
WEEK 4
Positioning and messaging
Segmentation, targeting, and positioning
Key positioning principles
Practical positioning framework
Messaging best practices
Case studies walkthrough
Company project assignment part 2
WEEK 5
Outbound product marketing
How positioning/messaging powers organizational alignment
GTM process and key launch components
Sales enablement overview
B2B vs. B2C outbound product marketing
Case studies
Company project assignment part 3
WEEK 6
Office Hours
Break week to provide apprentices with the opportunity to work on assignment, and get live feedback.
WEEK 7
Demo Day and Course Wrap-Up
Demo Day for Capstone projects with sponsoring companies (including awards)
Next steps on how to get hired
Course wrap-up
What our clients say about us
"Thanks to working with Yi Lin, I was able to land a Senior PMM position, with a rise in salary, at my first choice opportunity. What I enjoyed most about working with Yi Lin was that she was always willing to go above and beyond. Without her help, I would have not been able to land such a great role so quickly."
Simeon Atkins
Sr Product Marketing Manager at Mention Me
"Olivine helped us identify and align on our most important customer personas. These personas have come to life across product, sales, marketing, customer support, and more. With their user-friendly frameworks, we've established a solid foundation for our messaging work."
Alison Gonzalez
Head of Partner & Product Marketing at Mercury
"Yi Lin's coaching helped me land a role in my dream field as a PMM (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin"
Peggy Pan
Sr Product Marketing Manager at Uscreen
"At Kustomer, we had some big goals to hit and a smaller pool of resources to help reach them. We needed smart, experienced, and flexible Product Marketers in a hurry. Olivine was there and ready to jump on board to immediately contribute - sales decks, updated battlecards, webinar slides, launch strategies, and more. They became an immediate extension of the team and allowed us to not just hit, but surpass our goals.”
Jennie Park
Senior Product Marketing Manager at Kustomer
"I'm so grateful to have met Yi Lin. She really helped me understand the space, provided insights on the right companies to target, and held my hand through it all. With her help and support, I finally landed my dream role! She is honest and dedicated and will be your best friend through your journey!"
Surbhi Gupta
Product Marketing Manager at Avalara
“The Olivine team played a crucial role in helping us craft and launch a new brand and website. Despite entering a competitive market, we were able to identify our unique value proposition as a brand and product, and clearly reflect that positioning in our overall marketing strategy. Olivine has been creative, thoughtful, and nimble throughout our partnership.”
Tatiana Morozova
Director of Marketing at ServiceNow
"I wanted to make the transition to a product marketing role and decided to work with Yi Lin because of her deep knowledge of both the tech industry and the product marketing role. There was no part of the process where I felt unsure because Yi Lin provided support and guidance every step of the way. She broke down exactly what to expect and how to best approach each stage of the interview process. I’d recommend Yi Lin to anyone looking to transition into product marketing or seeking additional career support and guidance!"
Maryann Akinboyewa
Senior Product Marketing Manager at Hubspot
“The workshops were very interactive and the team was really engaged. The entire team appreciated the real-world applicability of the concepts and walked away with tangible tools they can use in their day-to-day. If anything, we just didn't have enough time to devote to the awesome content and the topics that were presented.”
Jessica Scrimale
Group Product Marketing Manager at LinkedIn
FAQs
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Absolutely! The program is designed specifically for professionals like you who want to break into product marketing. Generally, we expect you to have 3-10 years of prior experience in an adjacent field, such as consulting, sales, product management, content or growth marketing, strategy, ops, and more. If you are unsure whether this program is a fit, apply anyway! We will respond to each application.
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Yes! However, this program is much more than a certification program. It focuses on the practical application of product marketing principles and builds your portfolio with real-world projects and experiences—all of which are highly valued by employers.
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We believe the best way to learn product marketing is through real-world experience. Having said that, one of the most important product marketing skills is positioning and messaging. That’s why we encourage you to complete Olivine’s FREE B2B Positioning and Messaging course before beginning this program. In addition, please read this Job Search Guide provided by Yi Lin Pei.
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This program contains essential information you need to be career-pivot-ready using PROVEN methods developed by Yi Lin, which have worked for 150+ product marketers. Once you take this course and are ready for job searching, we recommend Yi Lin’s personalized 1-1 interview coaching program to support you in landing your next product marketing role successfully.
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You will be better positioned to secure a full-time job in product marketing by the end of this program. However, since this is not a recruiting program, there are no guarantees of placement.
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Absolutely! All sessions will be recorded for playback at any time. However, to get the most out of this program, we ask that you attend at least 50% of all sessions live.
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You will be asked to fill out a preference survey when you sign up and will be paired with a startup that aligns with your preferences as closely as possible.
Don’t miss this opportunity to launch your product marketing career.
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