This blog post contains some universal experiences that offer insight into how to successfully market a horizontal product in a world that seems to favor vertical SaaS. 

PMMs participating in the PMM Launch Accelerator Program helped The Change Companies — leading creators of behavioral health resources —clearly define targeting, messaging, and positioning for Atlas, their new digital product.

River needed to establish product-market fit in a crowded category. They came to the PMM Launch Accelerator Program, looking for help refining their focus and differentiating their product.

Three product marketers joined forces to collaborate with Co-founder and COO, Ashley Wilson, in articulating Momentum's innovative AI-Powered Sales Assistant. Their mission: to craft conversion-optimized messaging that resonates with Momentum’s ideal B2B customers, accelerating the journey from interested prospects to committed buyers.

Makelog needed to differentiate itself in a quickly growing, hypercompetitive market. They partnered with PMMs from the PMM Launch Accelerator Program to get positioning and messaging and sales collateral that carve out an ownable niche in their field.

Kickplan needed to work fast to prove market interest ahead of their product launch in early 2024. They partnered with three PMMs as part of the PMM Launch Accelerator Program to elevate Kickplan's market appeal, establish credibility, and generate anticipation for the launch.

Funtivity worked with PMMs taking part in the PMM Launch Accelerator Program to create updated positioning and messaging that would help them monetize their popular free product in a competitive market.

Dropupp needed to gain new users in a competitive urban market. As a participant in the PMM Launch Accelerator Program, they got valuable PMM help targeting key personas with tailored messaging and a viral referral program.

Appifiers needed help differentiating their tool, ClientSight, from similar SaaS tools on the market. They enlisted the help of PMMs participating in the PMM Launch Accelerator Program to hone in on their target person and develop messaging that sets ClientSight apart.

In a LinkedIn Live session, Peep Laja, Raechel Lambert, and Arielle Shnaidman shared their insights and strategies for B2B messaging.