Why messaging is just as important as positioning, with real-life examples
Oftentimes organizations rally around positioning, then pass off messaging (or what they might just see as ‘copywriting’) to whichever marketer is in the closest vicinity. There isn’t enough emphasis on how you actually act on positioning, with messaging being an essential lever.
Your 30-60-90 day plan as a new product marketing manager
Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.