AI

May 2, 2024 AI Can Boost Your Product Marketing Skills - Here’s How May 2, 2024

AI Tools

Feb 2, 2023 Comparing AI-writing tools to create real product messaging Feb 2, 2023

Alli McPhail

Sep 20, 2024 Launching Products That Win: Real-Life Strategies from Product Marketing Experts Sep 20, 2024
May 22, 2024 Winning go-to-market strategies May 22, 2024
Mar 8, 2024 Knowing Your Audience as a Product Marketer - Taylor’s Version Mar 8, 2024

Ana Rivera

Apr 10, 2023 B2B Messaging AMA: LinkedIn Live Apr 10, 2023
Mar 31, 2023 Podcast: How to make 6-figures as a freelancing product marketer Mar 31, 2023
Dec 7, 2022 Best of Inside Olivine 2022 Dec 7, 2022

Anas T

Jan 25, 2024 How Product Marketers Can Break into DevOps Jan 25, 2024

Andy McCotter-Bicknell

Oct 27, 2023 7 Must-Have Assets for Your Competitive Intel Program Oct 27, 2023

Angelea Ennamorato

Jan 24, 2022 Your 30-60-90 day plan as a new product marketing manager Jan 24, 2022

Anna Cockell

Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
Jun 18, 2021 What is sales enablement? Jun 18, 2021
Jan 14, 2021 7 crucial steps to start your SaaS sales process Jan 14, 2021

Arielle Shnaidman

Dec 11, 2023 What our clients achieved in 2023 (and how we supported them) Dec 11, 2023
Dec 1, 2023 They did it! Highlights from The PMM Career Launch Accelerator Dec 1, 2023
Sep 19, 2023 4 tips on how to approach your early-stage AI product’s GTM strategy. Sep 19, 2023
Feb 21, 2023 Introducing The B2B Messaging Course (totally free) Feb 21, 2023
Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
Nov 15, 2021 How Product Marketing changes at every company stage Nov 15, 2021
May 20, 2021 When to outsource product marketing May 20, 2021
Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021

Ashley Wilson

Nov 30, 2021 Who we are and what we do at Olivine Nov 30, 2021
Sep 17, 2020 Find your competitive advantage through brand positioning Sep 17, 2020
Sep 16, 2020 Do you really know who you’re selling to? How to build personas and why it matters Sep 16, 2020
Jun 11, 2020 How our Build-A-Box workshop leads to better messaging Jun 11, 2020

Book Review

Mar 8, 2021 9 Takeaways from ‘This is Marketing’ by Seth Godin Mar 8, 2021

Briana Brown

Apr 26, 2024 How to define your target verticals for your horizontal SaaS product Apr 26, 2024

Building a Team

Oct 9, 2022 A castle, a concert, and a music video—our magical offsite in Portugal Oct 9, 2022
May 25, 2022 Introducing the Olivine Design Directory May 25, 2022
Feb 24, 2022 First startup marketing hire: growth marketing or product marketing? Feb 24, 2022
Jan 24, 2022 Your 30-60-90 day plan as a new product marketing manager Jan 24, 2022
Nov 15, 2021 How Product Marketing changes at every company stage Nov 15, 2021
Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021

Clayton Pritchard

Feb 17, 2023 4 Steps to Building an Effective Product Marketing & Sales Relationship Feb 17, 2023

Company

Dec 15, 2023 Olivine by the numbers — the 2023 edition Dec 15, 2023
Dec 13, 2023 Best of Inside Olivine 2023 Dec 13, 2023
Dec 11, 2023 What our clients achieved in 2023 (and how we supported them) Dec 11, 2023
Dec 7, 2022 Best of Inside Olivine 2022 Dec 7, 2022
Dec 2, 2022 Olivine by the numbers — the 2022 edition Dec 2, 2022
Nov 30, 2022 What our clients achieved in 2022 (and how we supported them) Nov 30, 2022
Oct 9, 2022 A castle, a concert, and a music video—our magical offsite in Portugal Oct 9, 2022
Jul 21, 2022 Introducing Olivine Marketplace, the best way to hire expert product marketing consultants Jul 21, 2022
May 25, 2022 Introducing the Olivine Design Directory May 25, 2022
Dec 31, 2021 Olivine by the numbers — the 2021 edition Dec 31, 2021
Dec 16, 2021 What our clients achieved in 2021 (and how we supported them) Dec 16, 2021
Nov 30, 2021 Who we are and what we do at Olivine Nov 30, 2021

Competitive Intel

Oct 27, 2023 7 Must-Have Assets for Your Competitive Intel Program Oct 27, 2023
Mar 9, 2021 How to build switching costs into your product Mar 9, 2021

Consultancy

Feb 18, 2022 Podcast: Running a product marketing focused agency Feb 18, 2022
Feb 14, 2022 How a product marketing consultancy can help you build alignment & execute faster Feb 14, 2022
May 20, 2021 When to outsource product marketing May 20, 2021
May 3, 2021 How to hire a marketing agency for your startup May 3, 2021

Copywriting

Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
Dec 16, 2021 Best practices for effective copywriting Dec 16, 2021
Nov 19, 2020 To craft great messaging, pretend your product fits in a box Nov 19, 2020
Jun 11, 2020 How our Build-A-Box workshop leads to better messaging Jun 11, 2020

Customer Onboarding

Mar 29, 2024 Make a great first impression: A step-by-step guide for successful user onboarding Mar 29, 2024

Customer Traction

Mar 29, 2024 Make a great first impression: A step-by-step guide for successful user onboarding Mar 29, 2024
May 31, 2022 Why you should invest in a partner program to grow your business May 31, 2022
Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
Jan 14, 2021 7 crucial steps to start your SaaS sales process Jan 14, 2021

Daniela Cardona

Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022

David Lim

May 21, 2021 Why marketing your solution needs to start with product marketing May 21, 2021

Design

May 25, 2022 Introducing the Olivine Design Directory May 25, 2022

Driving Revenue

Mar 13, 2023 Using growth & product marketing strategy to position yourself on the right mountain Mar 13, 2023
Apr 21, 2022 What product marketers can learn from salespeople Apr 21, 2022
Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
Jun 18, 2021 What is sales enablement? Jun 18, 2021
May 10, 2021 A guide to SEO for startup founders and marketers May 10, 2021
Jan 14, 2021 7 crucial steps to start your SaaS sales process Jan 14, 2021

Early-Stage

Apr 6, 2023 Going “full-stack marketer” — how I launched a brand in one week to win a hackathon Apr 6, 2023
May 31, 2022 Why you should invest in a partner program to grow your business May 31, 2022
May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
Feb 24, 2022 First startup marketing hire: growth marketing or product marketing? Feb 24, 2022
Feb 18, 2022 The startup founder’s guide to product marketing Feb 18, 2022
Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
Jun 10, 2021 Expanding customer revenue: 5 key levers to drive business growth Jun 10, 2021
May 10, 2021 A guide to SEO for startup founders and marketers May 10, 2021
Apr 26, 2021 The founder’s growth guide to content marketing Apr 26, 2021
Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
Mar 9, 2021 How to build switching costs into your product Mar 9, 2021
Mar 8, 2021 9 Takeaways from ‘This is Marketing’ by Seth Godin Mar 8, 2021
Mar 5, 2021 The importance of creating a compelling brand story for your startup Mar 5, 2021
Feb 17, 2021 The best tools for your marketing tech stack (plus pricing) Feb 17, 2021
Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021
Jan 19, 2021 JUV has its positioning & messaging—now its ready to launch Jan 19, 2021
Dec 31, 2020 MVP is dead. Launch your Minimum Marketable Product instead Dec 31, 2020
Dec 14, 2020 How Native Current’s brand positioning is driving product strategy Dec 14, 2020
Nov 19, 2020 To craft great messaging, pretend your product fits in a box Nov 19, 2020
Nov 6, 2020 Talk: Live workshop to identify personas with the CEO & co-founder of Momentum Nov 6, 2020
Oct 2, 2020 How Momentum created a product 2-pager in 2 hours Oct 2, 2020
Sep 17, 2020 Find your competitive advantage through brand positioning Sep 17, 2020
Sep 16, 2020 Do you really know who you’re selling to? How to build personas and why it matters Sep 16, 2020
Sep 15, 2020 Using Jobs to Be Done to build and market better products Sep 15, 2020
Sep 14, 2020 From floor cleaner to mouthwash: How positioning makes a world of difference Sep 14, 2020
Sep 13, 2020 Your MVP may not be as viable as you think Sep 13, 2020
Sep 12, 2020 Talk: Defining & marketing the Jobs to Be Done Sep 12, 2020
Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
Oct 1, 2019 Product marketing starts before product scope Oct 1, 2019

Editor's Picks

Oct 7, 2022 Do you know what your product is hired for? Jobs to be Done can help. Oct 7, 2022
May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
Feb 24, 2022 First startup marketing hire: growth marketing or product marketing? Feb 24, 2022
Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
Jan 24, 2022 Your 30-60-90 day plan as a new product marketing manager Jan 24, 2022
Dec 16, 2021 Best practices for effective copywriting Dec 16, 2021
Nov 15, 2021 How Product Marketing changes at every company stage Nov 15, 2021
Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019

Enterprise

Apr 11, 2023 How product marketing leaders can drive impact at the enterprise level Apr 11, 2023
Apr 5, 2023 How individual contributors can navigate product marketing at the enterprise level Apr 5, 2023
Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
Feb 14, 2022 How a product marketing consultancy can help you build alignment & execute faster Feb 14, 2022
Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
Dec 20, 2021 Product marketing + sales enablement: The perfect match Dec 20, 2021
May 20, 2021 When to outsource product marketing May 20, 2021
May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
Dec 31, 2020 MVP is dead. Launch your Minimum Marketable Product instead Dec 31, 2020
Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019

Founder Story

Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
Jan 19, 2021 JUV has its positioning & messaging—now its ready to launch Jan 19, 2021
Dec 14, 2020 How Native Current’s brand positioning is driving product strategy Dec 14, 2020
Oct 2, 2020 How Momentum created a product 2-pager in 2 hours Oct 2, 2020

GTM Strategy

May 22, 2024 Winning go-to-market strategies May 22, 2024
Jan 23, 2024 The PMM’s guide to customer conversations Jan 23, 2024
Sep 19, 2023 4 tips on how to approach your early-stage AI product’s GTM strategy. Sep 19, 2023
Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
May 30, 2022 The Four P’s of Marketing: Product, price, place, and promotion May 30, 2022
Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
Feb 18, 2022 Podcast: Running a product marketing focused agency Feb 18, 2022
Feb 14, 2022 How a product marketing consultancy can help you build alignment & execute faster Feb 14, 2022
Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
Jun 10, 2021 Expanding customer revenue: 5 key levers to drive business growth Jun 10, 2021
May 21, 2021 Why marketing your solution needs to start with product marketing May 21, 2021
May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
Apr 26, 2021 The founder’s growth guide to content marketing Apr 26, 2021
Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021
Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
Oct 1, 2019 Product marketing starts before product scope Oct 1, 2019

Horizontal Product

Apr 26, 2024 How to define your target verticals for your horizontal SaaS product Apr 26, 2024

Jacquelyn Lambert

Jul 8, 2022 Seven ways to leverage social media in your product marketing strategy Jul 8, 2022

Jenn Crawford

May 30, 2022 The Four P’s of Marketing: Product, price, place, and promotion May 30, 2022

Jessica Allen

May 2, 2024 AI Can Boost Your Product Marketing Skills - Here’s How May 2, 2024
Apr 30, 2024 The Art and Science of Product Marketing Apr 30, 2024

Jobs to Be Done

Mar 8, 2024 Knowing Your Audience as a Product Marketer - Taylor’s Version Mar 8, 2024
Oct 7, 2022 Do you know what your product is hired for? Jobs to be Done can help. Oct 7, 2022
Sep 15, 2020 Using Jobs to Be Done to build and market better products Sep 15, 2020
Sep 12, 2020 Talk: Defining & marketing the Jobs to Be Done Sep 12, 2020

Lean Marketing

May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022
Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021

Lindsay Tabas

Mar 29, 2024 Make a great first impression: A step-by-step guide for successful user onboarding Mar 29, 2024

Madalena Carneiro

May 25, 2022 Introducing the Olivine Design Directory May 25, 2022

Mark Assini

Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022

Market Downturn

Jul 21, 2023 2023 Expectations vs Reality — mid-year roundup Jul 21, 2023
May 25, 2022 How to grow during a downturn: marketing strategy for lean startups May 25, 2022

Matthew Reeves

Jan 23, 2024 The PMM’s guide to customer conversations Jan 23, 2024

Megan Liken

Aug 22, 2023 Research or restart: How customer research can prevent costly mistakes and restarts Aug 22, 2023
May 31, 2022 Why you should invest in a partner program to grow your business May 31, 2022

Michael Greene

May 15, 2023 The Psychology of building influence in your product marketing role May 15, 2023
Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022

Mo Shehu

Mar 22, 2022 How early-stage startups can close the traction gap Mar 22, 2022
Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
Aug 13, 2021 6 crucial marketing tips for startups to implement right now Aug 13, 2021
Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
Jun 10, 2021 Expanding customer revenue: 5 key levers to drive business growth Jun 10, 2021
May 10, 2021 A guide to SEO for startup founders and marketers May 10, 2021
May 3, 2021 How to hire a marketing agency for your startup May 3, 2021
Apr 26, 2021 The founder’s growth guide to content marketing Apr 26, 2021
Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
Mar 9, 2021 How to build switching costs into your product Mar 9, 2021
Mar 5, 2021 The importance of creating a compelling brand story for your startup Mar 5, 2021
Feb 17, 2021 The best tools for your marketing tech stack (plus pricing) Feb 17, 2021
Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021

Personas

Mar 8, 2024 Knowing Your Audience as a Product Marketer - Taylor’s Version Mar 8, 2024
Jan 20, 2022 Personas: your secret weapon to great marketing Jan 20, 2022
Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
Nov 6, 2020 Talk: Live workshop to identify personas with the CEO & co-founder of Momentum Nov 6, 2020
Sep 16, 2020 Do you really know who you’re selling to? How to build personas and why it matters Sep 16, 2020

Positioning & Messaging

Jul 25, 2024 How to create messaging that your sales team will actually use Jul 25, 2024
Jun 2, 2023 What if you missed out on product positioning at the early stage of your startup? Jun 2, 2023
Apr 10, 2023 B2B Messaging AMA: LinkedIn Live Apr 10, 2023
Mar 13, 2023 Using growth & product marketing strategy to position yourself on the right mountain Mar 13, 2023
Feb 21, 2023 Introducing The B2B Messaging Course (totally free) Feb 21, 2023
Aug 12, 2022 Why messaging is just as important as positioning, with real-life examples Aug 12, 2022
Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
Mar 7, 2022 Product positioning for early-stage startups: 7 key questions to ask Mar 7, 2022
Feb 18, 2022 The startup founder’s guide to product marketing Feb 18, 2022
Feb 16, 2022 The steps for crafting exceptional positioning and messaging Feb 16, 2022
Feb 7, 2022 The difference between positioning, messaging, and copywriting (and how to do them well) Feb 7, 2022
Apr 15, 2021 Redjay’s positioning & messaging workshop: how the sausage gets made Apr 15, 2021
Mar 5, 2021 The importance of creating a compelling brand story for your startup Mar 5, 2021
Jan 19, 2021 JUV has its positioning & messaging—now its ready to launch Jan 19, 2021
Dec 14, 2020 How Native Current’s brand positioning is driving product strategy Dec 14, 2020
Nov 19, 2020 To craft great messaging, pretend your product fits in a box Nov 19, 2020
Oct 2, 2020 How Momentum created a product 2-pager in 2 hours Oct 2, 2020
Sep 17, 2020 Find your competitive advantage through brand positioning Sep 17, 2020
Sep 14, 2020 From floor cleaner to mouthwash: How positioning makes a world of difference Sep 14, 2020
Jun 11, 2020 How our Build-A-Box workshop leads to better messaging Jun 11, 2020

Process & Frameworks

Feb 21, 2023 Introducing The B2B Messaging Course (totally free) Feb 21, 2023
Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
Apr 21, 2022 What product marketers can learn from salespeople Apr 21, 2022
Dec 16, 2021 Best practices for effective copywriting Dec 16, 2021
Jul 9, 2021 What is a buyer persona and how do you build one? Jul 9, 2021
Jun 18, 2021 What is sales enablement? Jun 18, 2021
Apr 13, 2021 Anatomy of a marketing team: who does what? Apr 13, 2021
Feb 17, 2021 The best tools for your marketing tech stack (plus pricing) Feb 17, 2021
Jan 29, 2021 7 steps to include in your go-to-market strategy Jan 29, 2021

Product

Mar 4, 2024 How to build a strong relationship with Product as a PMM Mar 4, 2024

Product Launch

Sep 20, 2024 Launching Products That Win: Real-Life Strategies from Product Marketing Experts Sep 20, 2024
Apr 6, 2023 Going “full-stack marketer” — how I launched a brand in one week to win a hackathon Apr 6, 2023
Nov 11, 2022 A better go-to-market launch priority framework that emphasizes customer and business value Nov 11, 2022
May 30, 2022 The Four P’s of Marketing: Product, price, place, and promotion May 30, 2022
Mar 30, 2022 Product launches: when should product marketing get involved? Mar 30, 2022
Feb 18, 2022 The startup founder’s guide to product marketing Feb 18, 2022
Dec 31, 2020 MVP is dead. Launch your Minimum Marketable Product instead Dec 31, 2020
Sep 15, 2020 Using Jobs to Be Done to build and market better products Sep 15, 2020
Sep 13, 2020 Your MVP may not be as viable as you think Sep 13, 2020
Nov 1, 2019 The 12 stages of taking a new product to market Nov 1, 2019
Oct 1, 2019 Product marketing starts before product scope Oct 1, 2019

Product Marketing

May 2, 2024 AI Can Boost Your Product Marketing Skills - Here’s How May 2, 2024
Apr 30, 2024 The Art and Science of Product Marketing Apr 30, 2024

Product Strategy

Jul 20, 2022 Before & After: How we evolved positioning & messaging for our clients Jul 20, 2022
Jul 8, 2022 Seven ways to leverage social media in your product marketing strategy Jul 8, 2022
Jul 7, 2022 WTF is a marketing campaign? Who, what, where, and how Jul 7, 2022
Jul 5, 2022 Product Marketing should be using storytelling at every stage of the product life cycle, here’s why Jul 5, 2022
Mar 22, 2022 Customer acquisition and retention: 7 ways to find, delight, and keep your customers Mar 22, 2022
Mar 21, 2022 How to win in crowded markets–using story-first product development Mar 21, 2022
Mar 9, 2021 How to build switching costs into your product Mar 9, 2021

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