ConductorOne is an identity security platform that provides modern access control for tech-forward companies.
Identity Security • Founded 2020 • $20M in Funding
We partnered for 7 months on Product Marketing Strategy
The Challenge
Provide foundational product marketing and go-to-market strategy and execution to announce ConductorOne’s identity security platform.
ConductorOne came to us knowing the value and need for quality product marketing expertise, especially as they approached their first product launch and Series A announcement. They were quickly advancing towards a strong product-market fit, so they needed to start expanding their reach to new target customers with a strong message that moved prospects through the funnel. The team at Olivine immediately became part of their core GTM team, defining personas, nailing down product positioning and messaging, working on a website build-out, and creating top-of-funnel content.
“After the strategic workshops to build a PMM foundation, the Olivine team jumped right in. They quickly created high-quality content, helped us understand our positioning compared to our competitors, and eventually became an integral part of our GTM team. We move exceptionally fast, and every week Olivine was able to provide value on our latest priorities.”
ALEX BOVEE
CEO at ConductorOne
“With major growth ahead of us, the Olivine team became a big part of our demand generation engine by creating top-of-funnel assets like the 10 Best Practices Guide and the 7 Principles Guide. The positioning and messaging work has also had an impact on all of our marketing content, helping clarify our value proposition to our target audience.”
MAE CADAO
Head of Demand Gen
The Deliverables
We built out 9 new product and solution webpages, multiple blog posts and best practice guides, ConductorOne’s very first case study, and even more to move the needle on customer acquisition.
Working in weekly sprints over 7 months, we partnered with ConductorOne to provide input and execution on the latest project–whether that be their Series A funding announcement and inaugural product launch, their first integration partner launch, copy and design for ads, or a refreshed company narrative. As a collaborative partner, we worked with ConductorOne to map out their ideal website, defining each product page and distilling their value prop into solution pages. We also created content like best practice guides used to generate leads, blog posts and interview scripts to build awareness, and datasheets for sales enablement.
Personas & Jobs to Be Done
Hosted strategic workshops to align on ideal customer profiles, pain points, and motivations.
Positioning & Messaging
Developed the foundation for ConductorOne’s first product, and later built up a narrative to encompass messaging for the entire platform.
Website Copy & Design
Created 4 product pages and 5 solution pages, iterated on and refreshed the homepage, and created many resources for the resource page.
Best Practices Guides
Produced the user access review guide, least privilege implementation guide, and taming AWS access management guide to generate leads.
Case Study
Published ConductorOne’s very first case study with their design partner, DigitalOcean
Blogs & Other Content
Ranging from interview scripts, datasheets, competitive analysis, ad copy and design, integration launches, and more.
The Olivine Team
