Understanding your target users and what they care about is essential to your product development and marketing strategy.
Outcomes
Defined Proto-Personas
Validated Personas captured in your Persona Deck & Posters
Created by Ashley Wilson
Ashley is a co-founder of Olivine and Momentum. Prior to starting Olivine, she ran marketing for Sauce Labs, where, as part of the early core team, she helped turn the company into a global brand and leader in the software testing space.
All done? Next steps
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Persona Playbook
Your New Secret Weapon To Great Marketing
Chapters
Templates
Persona Quick Start Worksheet
Run The Workshop: Defining Your Personas
Persona Worksop Deck
Persona Validation Questions
Design Persona Posters in Figma
Why Personas?
Understanding your target users and what they care about is essential to your product development and marketing strategy.
Outcomes
Defined Proto-Personas
Validated Personas captured in your
Persona Deck & Posters
Created by Ashley Wilson
Ashley is a co-founder of Olivine and Momentum. Prior to starting Olivine, she ran marketing for Sauce Labs, where, as part of the early core team, she helped turn the company into a global brand and leader in the software testing space.
All done? Next steps