Defining how your product fits in the market and clearly communicating it’s unique value will help you convince investors, teammates, and customers to buy into what you’re building.
Deliverables
Internal Product Positioning & Messaging Guide
Product 2-Pager PDF
Product Landing Page Copy & Basic Design
Created by Raechel Lambert
Raechel is a co-founder of Olivine and Padex. Prior to becoming a partner at Olivine, Raechel was a product marketer at Intercom. She’s worked with over 40 companies and has hosted group workshops for 100+ founders and marketers across New York, San Francisco, Boston, Chicago, and London.
OK, what’s next?
Featured
Featured
Featured
Sorry, you need to log in or sign up to access this content.
Product Positioning & Messaging Playbook
Crafting Product Positioning and Messaging That Sells
Chapters
Templates
Internal Product Positioning & Messaging Guide
Build a Box Messaging/Copy Exercise
Compile Build a Box Workshop Results
Landing Page Content Template
Design your own Product 1-Pager and Landing Page in Figma
Why product positioning & messaging?
Defining how your product fits in the market and clearly communicating it’s unique value will help you convince investors, teammates, and customers to buy into what you’re building.
Deliverables
Internal Product Positioning & Messaging Guide
Product 2-Pager PDF
Product Landing Page Copy & Basic Design
Created by Raechel Lambert
Raechel is a co-founder of Olivine and Padex. Prior to becoming a partner at Olivine, Raechel was a product marketer at Intercom. She’s worked with over 40 companies and has hosted group workshops for 100+ founders and marketers across New York, San Francisco, Boston, Chicago, and London.
OK, what’s next?