Playbook TemplatesAccess all playbook templates and worksheets Brand PositioningBrand Positioning QuestionnaireBrand Communication Guide PersonasPersona Quick Start WorksheetRun The Workshop: Defining Your Personas Persona Workshop DeckPersona Validation QuestionsDesign Persona Posters in Figma Jobs to Be DoneJobs To Be Done Worksheet (Pt 1)Jobs To Be Done Customer Interview QuestionsJourney Map Worksheet (Pt 2) Product MessagingInternal Product Positioning & Messaging GuideBuild a Box Messaging/Copy ExerciseCompile Build a Box Workshop ResultsLanding Page Content TemplateDesign your own Product 1-Pager and Landing Page in Figma Product LaunchProduct Story / Future Press ReleaseAnnouncement Priority RubricAnnouncement Plan Sales Pitch & ProcessSales pitch deckProduct 2-pagerCustomer storyCRM template in Airtable
Playbook Templates
Access all playbook templates and worksheets
Brand Positioning
Brand Positioning Questionnaire
Brand Communication Guide
Personas
Persona Quick Start Worksheet
Run The Workshop: Defining Your Personas
Persona Workshop Deck
Persona Validation Questions
Design Persona Posters in Figma
Jobs to Be Done
Jobs To Be Done Worksheet (Pt 1)
Jobs To Be Done Customer Interview Questions
Journey Map Worksheet (Pt 2)
Product Messaging
Internal Product Positioning & Messaging Guide
Build a Box Messaging/Copy Exercise
Compile Build a Box Workshop Results
Landing Page Content Template
Design your own Product 1-Pager and Landing Page in Figma
Product Launch
Product Story / Future Press Release
Announcement Priority Rubric
Announcement Plan
Sales Pitch & Process
Sales pitch deck
Product 2-pager
Customer story
CRM template in Airtable