About Olivine

Olivine is a full-service product marketing agency that transforms your brand, products, and customers into powerful narratives.

Olivine Playbooks

Olivine Playbooks are self-serve tactical lessons and templates for early-stage founders, first-marketing hires, and product marketing teams.

Resources

Positioning & Messaging Guide
Design Directory
Outpost Community

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Mo Shehu

Content marketing leader, talk show host, and speaker.

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Latest posts by Mo Shehu

Featured
How early-stage startups can close the traction gap
Growth Marketing
GTM Strategy, Early-Stage, Customer Traction, Mo Shehu
How early-stage startups can close the traction gap
Growth Marketing
GTM Strategy, Early-Stage, Customer Traction, Mo Shehu
Growth Marketing
GTM Strategy, Early-Stage, Customer Traction, Mo Shehu
Customer acquisition and retention: 7 ways to find, delight, and keep your customers
Sales Enablement
Customer Traction, Product Strategy, Early-Stage, Mo Shehu
Customer acquisition and retention: 7 ways to find, delight, and keep your customers
Sales Enablement
Customer Traction, Product Strategy, Early-Stage, Mo Shehu
Sales Enablement
Customer Traction, Product Strategy, Early-Stage, Mo Shehu
Product positioning for early-stage startups: 7 key questions to ask
Product Marketing
Positioning & Messaging, GTM Strategy, Early-Stage, Mo Shehu
Product positioning for early-stage startups: 7 key questions to ask
Product Marketing
Positioning & Messaging, GTM Strategy, Early-Stage, Mo Shehu
Product Marketing
Positioning & Messaging, GTM Strategy, Early-Stage, Mo Shehu
6 crucial marketing tips for startups to implement right now
Content Marketing
GTM Strategy, Lean Marketing, Early-Stage, Mo Shehu
6 crucial marketing tips for startups to implement right now
Content Marketing
GTM Strategy, Lean Marketing, Early-Stage, Mo Shehu
Content Marketing
GTM Strategy, Lean Marketing, Early-Stage, Mo Shehu
What is a buyer persona and how do you build one?
Product Marketing
Personas, Process & Frameworks, Early-Stage, Mo Shehu
What is a buyer persona and how do you build one?
Product Marketing
Personas, Process & Frameworks, Early-Stage, Mo Shehu
Product Marketing
Personas, Process & Frameworks, Early-Stage, Mo Shehu
Expanding customer revenue: 5 key levers to drive business growth
Growth Marketing
GTM Strategy, Early-Stage, Mo Shehu
Expanding customer revenue: 5 key levers to drive business growth
Growth Marketing
GTM Strategy, Early-Stage, Mo Shehu
Growth Marketing
GTM Strategy, Early-Stage, Mo Shehu
A guide to SEO for startup founders and marketers
Search Engine Optimization
Websites & Landing Pages, Driving Revenue, Early-Stage, Mo Shehu
A guide to SEO for startup founders and marketers
Search Engine Optimization
Websites & Landing Pages, Driving Revenue, Early-Stage, Mo Shehu
Search Engine Optimization
Websites & Landing Pages, Driving Revenue, Early-Stage, Mo Shehu
How to hire a marketing agency for your startup
Careers & Hiring
Consultancy, GTM Strategy, Mo Shehu, Enterprise
How to hire a marketing agency for your startup
Careers & Hiring
Consultancy, GTM Strategy, Mo Shehu, Enterprise
Careers & Hiring
Consultancy, GTM Strategy, Mo Shehu, Enterprise
The founder’s growth guide to content marketing
Content Marketing
GTM Strategy, Storytelling, Early-Stage, Mo Shehu
The founder’s growth guide to content marketing
Content Marketing
GTM Strategy, Storytelling, Early-Stage, Mo Shehu
Content Marketing
GTM Strategy, Storytelling, Early-Stage, Mo Shehu
Anatomy of a marketing team: who does what?
Careers & Hiring
Building a Team, Process & Frameworks, Early-Stage, Mo Shehu
Anatomy of a marketing team: who does what?
Careers & Hiring
Building a Team, Process & Frameworks, Early-Stage, Mo Shehu
Careers & Hiring
Building a Team, Process & Frameworks, Early-Stage, Mo Shehu
How to build switching costs into your product
Growth Marketing
Competitive Intel, Product Strategy, Early-Stage, Mo Shehu
How to build switching costs into your product
Growth Marketing
Competitive Intel, Product Strategy, Early-Stage, Mo Shehu
Growth Marketing
Competitive Intel, Product Strategy, Early-Stage, Mo Shehu
The importance of creating a compelling brand story for your startup
Brand & Design
Storytelling, Positioning & Messaging, Early-Stage, Mo Shehu
The importance of creating a compelling brand story for your startup
Brand & Design
Storytelling, Positioning & Messaging, Early-Stage, Mo Shehu
Brand & Design
Storytelling, Positioning & Messaging, Early-Stage, Mo Shehu
The best tools for your marketing tech stack (plus pricing)
Marketing Operations
Tools & Tech, Process & Frameworks, Early-Stage, Mo Shehu
The best tools for your marketing tech stack (plus pricing)
Marketing Operations
Tools & Tech, Process & Frameworks, Early-Stage, Mo Shehu
Marketing Operations
Tools & Tech, Process & Frameworks, Early-Stage, Mo Shehu
7 steps to include in your go-to-market strategy
Growth Marketing
GTM Strategy, Process & Frameworks, Early-Stage, Mo Shehu
7 steps to include in your go-to-market strategy
Growth Marketing
GTM Strategy, Process & Frameworks, Early-Stage, Mo Shehu
Growth Marketing
GTM Strategy, Process & Frameworks, Early-Stage, Mo Shehu

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