Learn the fundamentals of brand positioning to create a brand story that's compelling and unique for customers, investors, your team, and the market.
Outcomes
Brand communication document with your brand story, mission, and vision.
Created by Ashley Wilson
Ashley is a co-founder of Olivine and Momentum. Prior to starting Olivine, she ran marketing for Sauce Labs, where, as part of the early core team, she helped turn the company into a global brand and leader in the software testing space.
Finished with this playbook? Next steps:
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Brand Positioning Playbook
Brand Positioning That Tells A Great Story
Chapters
Templates
Brand Positioning Questionnaire
Brand Communication Guide
Why Brand Positioning?
Learn the fundamentals of brand positioning to create a brand story that's compelling and unique for customers, investors, your team, and the market.
Outcomes
Brand communication document with your brand story, mission, and vision.
Created by Ashley Wilson
Ashley is a co-founder of Olivine and Momentum. Prior to starting Olivine, she ran marketing for Sauce Labs, where, as part of the early core team, she helped turn the company into a global brand and leader in the software testing space.
Finished with this playbook? Next steps: