Additional sales assets
In addition to your pitch deck, there are a few other sales assets that you can create once you’ve nailed your messaging and pitch.
Product 2-Pager
Can be a high-level overview of your product, or be a supplemental technical spec, or you can even have multiple 2-pagers for unique personas or verticals. You can learn more about how to create your Product 2-Pager in the Product Positioning & Messaging Playbook.
Momentum’s product 2-pager
Here is an example of Momentum’s very first product 2-pager using FMP’s Figma design template:
Product 2-pager Figma design template
Use FMP’s Figma design template to develop your product 2-pager or a simple product landing page.
Customer Stories
Once you have happy customers, you can interview them and document their experience by creating written customer stories. Customer stories provide valuable social proof of the real value of your product and help prospects visualize how they will use your product.
BlueCanvas’ Twilio case study:
Customer story Figma design template:
Use FMP’s Customer Story Design Template in Figma to make your own:
Recorded product demo
Having a short recorded version of a demo is a great asset to create early on. You can use it in emails to prospects, as a follow-up for a customer to share internally, posting to LinkedIn, and even post on your website to show your product’s general functionality.
To keep things lightweight to start, try using Loom to record your product demo.
Example product demos coming soon!
