Pngme Sales Enablement

Sales Enablement

Aug 18

"Olivine helped up us establish strong sales and product marketing messaging while applying our new brand style. They created a compelling sales pitch deck, implementation deck, and 2-pager that our sales team uses to sell more effectively."

— CATE RUNG, CO-FOUNDER & COO AT PNGME

About Pngme

Pngme is a fintech startup on a mission to give everybody equal access to finance. They provide mission-critical data infrastructure and machine learning models for the next generation of financial services. Their platform provides developer-friendly data infrastructure, out-of-the-box machine learning models, insights, and data science tools. Pngme gives anyone the building blocks to create innovative financial products and personalized user experiences.

The need

Cate Rung, Co-founder & COO of Pngme needed support to revise and rebrand their existing sales enablement materials. The Pngme team knew they had a powerful product, but that wasn’t coming across in their sales and marketing assets. Their sales and marketing teams needed to tell a more compelling and cohesive story around their product offering to make it easier to close deals.

The strategy

Once we reviewed their existing sales materials, we arranged a Q&A session with their team to further understand the product, its value, and the key benefits. This helped us learn what was missing in the sales narrative and presentation design and gave us a clear starting point to begin our work.

Our team of product marketers, copywriters, and designers worked collaboratively to fill in these gaps. Every week, we met with Pngme to discuss our progress, continuously showing them our wireframes, content, and design so they could provide us with actionable feedback and make adjustments accordingly.

The sales enablement deliverables

By the end of our two-month project, we enhanced Pngme’s sales deck, two-pager, and implementation deck into one cohesive platform story, complemented by a new visual design across all their assets. With these new materials, Pngme’s sales team will now be able to communicate their unique product value to their target audiences and reach their revenue goals.